CABLE NEWS RATINGS AND KENNEDY WHO?

Kennedy coverage is getting low ratings on the nets. Glenn Beck soars.

On ABC, the Kennedy tribute virtually tied with a CBS Bones rerun. And a CSI:NY episode whacked "Remembering Ted Kennedy".

TVbytheNumbers on the overnights August 26.

Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night.

The numbers: [Bolding mine.]

5PM – P2+ (25-54) (35-64)
Glenn Beck– 3,040,000 viewers (888,000) (1,385,000)
Situation Room—688,000 viewers (141,000) (271,000)
Hardball w/ Chris Matthews—536,000 viewers (139,000) (217,000)
Fast Money—215,000 viewers (55,000) (80,000)
Prime News–267,000 viewers (97,000) (109,000)
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If 25-54 year olds are the most highly prized by advertisers, the other cable networks are in deep trouble. As for Teddy: In His Own Words, that got 1,104,000 viewers (293,000 ) 547,000).